Agency Trade Desk (ATD)

Group of individuals that buy media programmatically on behalf of brands. Either as a sub branch of a larger agency (e.g., PMX) or a brand (e.g., LeDesk), or as a stand alone organization (e.g., Amnet), ATDs often use multiple DSP platforms or a meta DSP platform to purchase inventory. They also layer on data to achieve a specific campaign KPIs.